03 产品销售(5/11)
怎样销售最给力
dialogue
john smith has been in shanghai for two years. he is 28 and still single. he has no apparent liabilities. jane kant is an insurance saleswoman and wants to persuade john to buy insurance for himself.
约翰·史密斯来上海已经两年了，是一位28岁的单身人士，并无明显的负担。简·康德是一名保险推销员，她想说服约翰给他自己买份保险。
jane: mr. smith, i've prepared a proposal for you according to your personal data. shall we move on with it?
简：史密斯先生，我已根据你个人资料草拟了一份建议书。我们可以深入研究一下吗？
mr. smith: miss kant, i really don't see the point of getting an insurance policy. i'm still young and single. what's more, i have fixed income and some savings of my own.
史密斯先生：康德小姐，我真的不觉得保险对我有用处。我还很年轻，也没有成家立业，更重要的是，我有固定的收入和自己的存款。
jane: you're right. but you'll get married and have children eventually, won't you? why don't you have an insurance cover when you're young and healthy? i dare make sure you'll need it when you get married in the future. you may choose to get it cheap now or expensive in the future.
简：是的。但是你最终要结婚生子，不是吗？为什么不在自己年轻力壮时买份保险呢？我敢肯定你将来结婚时会用得上的。你现在可以买一份便宜的保险，否则将来买的话会很贵。
mr. smith: will the return be better than the bank savings?
史密斯先生：得到的回报会比银行存款好吗？
jane: in the long run, yes. you can regard it as a long term investment plan. and we are talking about a quite secure investment here. you will see that your total cash value and dividends accumulate very fast.
简：从长远来看，当然是的。你可以把这作为一项长远的投资计划，而且我们提供的是非常稳健的投资。以后你就会发现你的兑现金额及红利累积增长得有多快。
notes
1. personal data 个人资料
2. move on 继续前进；更换工作（话题等）；离开
3. point [p?int] n.意义，目的；用途；观点；分数
4. insurance policy 保险单
5. fixed incom 固定收入
6. insurance cover 保险保障；保险范围
小贴士
how to exchange goods successfully
marketing can be defined as any human activity which is directed at satisfying demands by creating and exchanging goods and value with others. nowadays firms are facing stiff competition and the firms which can best satisfy customer demands
dialogue
john smith has been in shanghai for two years. he is 28 and still single. he has no apparent liabilities. jane kant is an insurance saleswoman and wants to persuade john to buy insurance for himself.
约翰·史密斯来上海已经两年了，是一位28岁的单身人士，并无明显的负担。简·康德是一名保险推销员，她想说服约翰给他自己买份保险。
jane: mr. smith, i've prepared a proposal for you according to your personal data. shall we move on with it?
简：史密斯先生，我已根据你个人资料草拟了一份建议书。我们可以深入研究一下吗？
mr. smith: miss kant, i really don't see the point of getting an insurance policy. i'm still young and single. what's more, i have fixed income and some savings of my own.
史密斯先生：康德小姐，我真的不觉得保险对我有用处。我还很年轻，也没有成家立业，更重要的是，我有固定的收入和自己的存款。
jane: you're right. but you'll get married and have children eventually, won't you? why don't you have an insurance cover when you're young and healthy? i dare make sure you'll need it when you get married in the future. you may choose to get it cheap now or expensive in the future.
简：是的。但是你最终要结婚生子，不是吗？为什么不在自己年轻力壮时买份保险呢？我敢肯定你将来结婚时会用得上的。你现在可以买一份便宜的保险，否则将来买的话会很贵。
mr. smith: will the return be better than the bank savings?
史密斯先生：得到的回报会比银行存款好吗？
jane: in the long run, yes. you can regard it as a long term investment plan. and we are talking about a quite secure investment here. you will see that your total cash value and dividends accumulate very fast.
简：从长远来看，当然是的。你可以把这作为一项长远的投资计划，而且我们提供的是非常稳健的投资。以后你就会发现你的兑现金额及红利累积增长得有多快。
notes
1. personal data 个人资料
2. move on 继续前进；更换工作（话题等）；离开
3. point [p?int] n.意义，目的；用途；观点；分数
4. insurance policy 保险单
5. fixed incom 固定收入
6. insurance cover 保险保障；保险范围
小贴士
how to exchange goods successfully
marketing can be defined as any human activity which is directed at satisfying demands by creating and exchanging goods and value with others. nowadays firms are facing stiff competition and the firms which can best satisfy customer demands
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